{"id":5,"date":"2026-07-19T10:31:18","date_gmt":"2026-07-19T10:31:18","guid":{"rendered":"https:\/\/ajskylar.com\/ajsmiles\/?st-import=918f0c95f0a06a89f8f68229c3c670ea"},"modified":"2026-09-24T11:04:33","modified_gmt":"2026-09-24T11:04:33","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/ajskylar.com\/ajsmiles\/who-we-are\/","title":{"rendered":"Who We Are"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5\" class=\"elementor elementor-5\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a13a2 e-flex e-con-boxed e-con e-parent\" data-id=\"82a13a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd32372 e-con-full e-flex e-con e-child\" data-id=\"bd32372\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3867353 e-con-full e-flex e-con e-child\" data-id=\"3867353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadc11e elementor-widget elementor-widget-heading\" data-id=\"eadc11e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Who We Are<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691b18f e-con-full e-flex e-con e-child\" data-id=\"691b18f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a2f78f e-flex e-con-boxed e-con e-parent\" data-id=\"3a2f78f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4ffe90 e-con-full e-flex e-con e-child\" data-id=\"a4ffe90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae70a66 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ae70a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About AJ Skylar Smiles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ac812 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99ac812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7290bc8 e-con-full e-flex e-con e-child\" data-id=\"7290bc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68095f0 e-con-full e-flex e-con e-child\" data-id=\"68095f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-613604b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"613604b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AJ Skylar Smiles is the official <strong data-start=\"3989\" data-end=\"4058\">Corporate Social Responsibility (CSR) initiative of AJ Skylar Ltd<\/strong>, established with a clear purpose to create lasting, positive impact in the communities we serve through sustainable and charitable initiatives<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0213166 elementor-widget elementor-widget-text-editor\" data-id=\"0213166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4369\" data-end=\"4581\"><span style=\"background-color: transparent;\">We strive to be a beacon of hope by uplifting individuals, supporting education, promoting well-being, and inspiring a culture of giving. We believe true success is measured not only by what we achieve, but by the lives we impact along the way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ebd70 e-con-full e-flex e-con e-child\" data-id=\"74ebd70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8aed9 elementor-widget elementor-widget-image\" data-id=\"8e8aed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ajskylar.com\/ajsmiles\/wp-content\/uploads\/2026\/07\/ajskylarCEO.png\" class=\"attachment-full size-full wp-image-4753\" alt=\"\" srcset=\"https:\/\/ajskylar.com\/ajsmiles\/wp-content\/uploads\/2026\/07\/ajskylarCEO.png 800w, https:\/\/ajskylar.com\/ajsmiles\/wp-content\/uploads\/2026\/07\/ajskylarCEO-300x300.png 300w, https:\/\/ajskylar.com\/ajsmiles\/wp-content\/uploads\/2026\/07\/ajskylarCEO-150x150.png 150w, https:\/\/ajskylar.com\/ajsmiles\/wp-content\/uploads\/2026\/07\/ajskylarCEO-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a33fbaf e-flex e-con-boxed e-con e-parent\" data-id=\"a33fbaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26fcf4d e-con-full e-flex e-con e-child\" data-id=\"26fcf4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa12a0b e-con-full e-flex e-con e-child\" data-id=\"fa12a0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a4f8d2 e-flex e-con-boxed e-con e-child\" data-id=\"7a4f8d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4dca5 elementor-widget elementor-widget-text-editor\" data-id=\"7a4dca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\n\/* =========================================\n   COMMUNITY IMPACT TIMELINE\n========================================= *\/\n\n.community-impact {\n    width: 100%;\n    max-width: 1180px;\n    margin: 0 auto;\n    padding: 40px 25px 70px;\n    font-family: inherit;\n    color: #172033;\n}\n\n\/* INTRO *\/\n\n.community-impact-intro {\n    max-width: 760px;\n    margin: 0 auto 45px;\n    text-align: center;\n}\n\n.community-impact-intro h2 {\n    margin: 0 0 12px;\n    font-family: inherit;\n    font-size: 40px;\n    line-height: 1.2;\n    font-weight: 700;\n    color: #171717;\n}\n\n.community-impact-intro p {\n    margin: 0;\n    font-size: 16px;\n    line-height: 1.75;\n    color: #626262;\n}\n\n.community-impact-intro:after {\n    content: \"\";\n    display: block;\n    width: 55px;\n    height: 3px;\n    margin: 20px auto 0;\n    background: #d59b36;\n    border-radius: 20px;\n}\n\n\n\/* TIMELINE *\/\n\n.impact-timeline {\n    position: relative;\n    max-width: 1000px;\n    margin: 0 auto;\n}\n\n.impact-timeline:before {\n    content: \"\";\n    position: absolute;\n    left: 50%;\n    top: 15px;\n    bottom: 15px;\n    width: 2px;\n    background: #ead9ba;\n    transform: translateX(-50%);\n}\n\n\n\/* TIMELINE ITEMS *\/\n\n.impact-item {\n    position: relative;\n    width: 50%;\n    padding: 0 45px 34px 0;\n}\n\n.impact-item:nth-child(even) {\n    margin-left: 50%;\n    padding: 0 0 34px 45px;\n}\n\n\n\/* DOT *\/\n\n.impact-item:after {\n    content: \"\";\n    position: absolute;\n    top: 23px;\n    right: -8px;\n    width: 16px;\n    height: 16px;\n    background: #d59b36;\n    border: 4px solid #ffffff;\n    border-radius: 50%;\n    box-shadow: 0 0 0 2px #d59b36;\n    z-index: 2;\n}\n\n.impact-item:nth-child(even):after {\n    right: auto;\n    left: -8px;\n}\n\n\n\/* CARD *\/\n\n.impact-content {\n    position: relative;\n    background: #ffffff;\n    border: 1px solid #eee8dc;\n    border-radius: 10px;\n    padding: 25px 27px;\n    box-shadow: 0 8px 30px rgba(0, 0, 0, 0.05);\n    transition: all 0.25s ease;\n}\n\n.impact-content:hover {\n    transform: translateY(-3px);\n    border-color: #dfbd7a;\n    box-shadow: 0 12px 32px rgba(0, 0, 0, 0.08);\n}\n\n\n\/* HEADLINE *\/\n\n.impact-year {\n    display: inline-block;\n    margin-bottom: 11px;\n    padding: 5px 12px;\n    background: #fbf4e7;\n    border-radius: 20px;\n    color: #b57a19;\n    font-size: 13px;\n    line-height: 1.3;\n    font-weight: 700;\n    letter-spacing: 0.4px;\n    text-transform: uppercase;\n}\n\n\n\/* CONTENT *\/\n\n.impact-content p {\n    margin: 0;\n    font-family: inherit;\n    font-size: 15.5px;\n    line-height: 1.75;\n    color: #444444;\n}\n\n.impact-content strong {\n    color: #172033;\n    font-weight: 700;\n}\n\n\n\/* FEATURED CARD *\/\n\n.impact-featured .impact-content {\n    background: #fffaf1;\n    border-color: #ead3a8;\n}\n\n\n\/* =========================================\n   TABLET\n========================================= *\/\n\n@media (max-width: 900px) {\n\n    .community-impact {\n        padding: 35px 20px 55px;\n    }\n\n    .community-impact-intro h2 {\n        font-size: 34px;\n    }\n\n    .impact-item {\n        padding-right: 32px;\n    }\n\n    .impact-item:nth-child(even) {\n        padding-left: 32px;\n    }\n\n    .impact-content {\n        padding: 22px;\n    }\n}\n\n\n\/* =========================================\n   MOBILE\n========================================= *\/\n\n@media (max-width: 700px) {\n\n    .community-impact {\n        padding: 30px 15px 45px;\n    }\n\n    .community-impact-intro {\n        margin-bottom: 35px;\n    }\n\n    .community-impact-intro h2 {\n        font-size: 29px;\n    }\n\n    .community-impact-intro p {\n        font-size: 14.5px;\n    }\n\n    .impact-timeline:before {\n        left: 9px;\n    }\n\n    .impact-item,\n    .impact-item:nth-child(even) {\n        width: 100%;\n        margin-left: 0;\n        padding: 0 0 22px 35px;\n    }\n\n    .impact-item:after,\n    .impact-item:nth-child(even):after {\n        left: 1px;\n        right: auto;\n        top: 22px;\n    }\n\n    .impact-content {\n        padding: 20px;\n        border-radius: 8px;\n    }\n\n    .impact-content p {\n        font-size: 14.5px;\n        line-height: 1.7;\n    }\n\n    .impact-year {\n        font-size: 12px;\n    }\n}\n<\/style>\n\n\n<section class=\"community-impact\">\n\n    <div class=\"community-impact-intro\">\n\n        <h2>Our Community Impact<\/h2>\n\n        <p>\n            Beyond beauty and education, we remain committed to giving back,\n            supporting communities, and creating meaningful impact where it matters most.\n        <\/p>\n\n    <\/div>\n\n\n    <div class=\"impact-timeline\">\n\n\n        <div class=\"impact-item impact-featured\">\n\n            <div class=\"impact-content\">\n\n                <span class=\"impact-year\">Community Support<\/span>\n\n                <p>\n                    Our commitment to community impact has spanned many years.\n                    Through our partnership with PadUp Africa, we helped provide\n                    sanitary products to more than <strong>10,000 young girls<\/strong>\n                    over a two-year period, helping them stay in school and maintain\n                    dignity during their menstrual cycles.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n\n\n        <div class=\"impact-item\">\n\n            <div class=\"impact-content\">\n\n                <span class=\"impact-year\">Breast Cancer Awareness<\/span>\n\n                <p>\n                    We supported Breast Cancer Awareness initiatives through\n                    donations, treatment support, and free screening programs.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n\n\n        <div class=\"impact-item\">\n\n            <div class=\"impact-content\">\n\n                <span class=\"impact-year\">Education Support<\/span>\n\n                <p>\n                    We have contributed to the education of underprivileged children\n                    through donations to Slum2School and supported local schools by\n                    providing backpacks and educational supplies.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n\n\n        <div class=\"impact-item\">\n\n            <div class=\"impact-content\">\n\n                <span class=\"impact-year\">Women Empowerment &amp; Community Care<\/span>\n\n                <p>\n                    We\u2019ve also sponsored beauty makeovers for women in business,\n                    helping boost confidence and self-esteem, while continuing to\n                    support individuals through school fee assistance, hospital bill\n                    payments, and other acts of community care.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n\n\n        <div class=\"impact-item\">\n\n            <div class=\"impact-content\">\n\n                <span class=\"impact-year\">Orphanage Outreach<\/span>\n\n                <p>\n                    We visited an orphanage home where we provided essential supplies\n                    and offered complimentary hair services to children during their\n                    graduation celebrations.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n\n\n        <div class=\"impact-item\">\n\n            <div class=\"impact-content\">\n\n                <span class=\"impact-year\">Education &amp; School Support<\/span>\n\n                <p>\n                    We donated <strong>30 desks<\/strong> to a school as part of our\n                    commitment to supporting education and creating a more comfortable\n                    learning environment for students. The initiative was aimed at\n                    providing students with better classroom facilities and a more\n                    conducive space for learning and academic development.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6c95a e-con e-atomic-element e-flexbox-base e-default-div e-3c6c95a-f9a5aec \" data-id=\"3c6c95a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3c6c95a\">\n    <div class=\"elementor-element elementor-element-cf5ffa4 e-con e-atomic-element e-flexbox-base e-default-div e-cf5ffa4-e7fe732 \" data-id=\"cf5ffa4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cf5ffa4\">\n    \t\t<div class=\"elementor-element elementor-element-822b027 elementor-widget elementor-widget-heading\" data-id=\"822b027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Core Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727f7e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"727f7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-c5c5ade e-flex e-con-boxed e-con e-parent\" data-id=\"c5c5ade\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85e70f6 e-con-full e-flex e-con e-child\" data-id=\"85e70f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7eb19c elementor-widget elementor-widget-text-editor\" data-id=\"f7eb19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"PDq2pG_selectionAnchorContainer\" style=\"color: white;\" data-section-id=\"1hsu8gu\" data-start=\"5561\" data-end=\"5575\">Compassion<\/h3><p class=\"\" data-start=\"5577\" data-end=\"5659\">We care deeply about people and strive to improve lives through meaningful action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adaf3ff elementor-widget elementor-widget-text-editor\" data-id=\"adaf3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center><h3 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"4sle0z\" data-start=\"5847\" data-end=\"5865\" style=\"color:white\">Sustainability<\/h3><\/center>\n<p class=\"\" data-start=\"5867\" data-end=\"5953\">We develop long-term solutions that continue benefiting communities for years to come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78a2562 e-con-full e-flex e-con e-child\" data-id=\"78a2562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27aa31a elementor-widget elementor-widget-text-editor\" data-id=\"27aa31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center>\n<h3 class=\"PDq2pG_selectionAnchorContainer\" style=\"color: white;\" data-section-id=\"19q015t\" data-start=\"5661\" data-end=\"5674\">Integrity<\/h3><\/center>\n<p style=\"text-align: left;\" data-start=\"5676\" data-end=\"5743\">We operate with honesty, accountability, transparency, and respect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07b54b elementor-widget elementor-widget-text-editor\" data-id=\"b07b54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<center><h3 class=\"PDq2pG_selectionAnchorContainer\" style=\"color: white;\" data-section-id=\"1h4zvm1\" data-start=\"5955\" data-end=\"5972\">Collaboration<\/h3><\/center>\n<p data-start=\"5974\" data-end=\"6055\">We believe lasting change is achieved through partnerships and collective action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acfaa71 e-con-full e-flex e-con e-child\" data-id=\"acfaa71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080c0f8 elementor-widget elementor-widget-text-editor\" data-id=\"080c0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center><h3 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"1lbkbg0\" data-start=\"5745\" data-end=\"5759\" style=\"color:white\">Excellence<\/h3><\/center>\n<p data-start=\"5761\" data-end=\"5845\">We are committed to delivering impactful programmes that create measurable outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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